Distilling The Essence of Influence
Distilling The Essence of Influence
Michael is a 30-year market strategy, communications and PR director. He’s worked on some of the world’s most iconic brands— Southwest, Cadillac , Marlboro and Budweiser—for vital issues—energy, child trafficking and aids—and on successful political campaigns—mayoral, gubernatorial and Congressional. He believes that helping his clients find their true north and authentic voice is critical to making a difference in the market and the world.
Alexandra is a triple threat as a strategist, researcher and writer. She has driven award winning campaigns for Google, Shell, Starbucks and Reebok, headed up the brand design team at adidas and has been a contributor to Ad Week, Le Scoop (Maisonette), and Campaign (US), in addition to publishing two non-fiction books. Clients love her because she turns problems into possibilities, and possibility into magic.
Jennifer is an unabashed lover of all things data, digging through numbers to uncover emerging trends, issues and opportunities. At Distiller, she brings a deep experience in branding and awareness studies, concept testing, market sizing analysis, benchmarking, identifying market opportunities in both the private and public sectors. Prior to Distiller she spent fifteen years as a data analyst in the legal industry. As she can tell you, presenting to lawyers—people trained to analyze and argue—has made her a battle tested and bulletproof researcher.
Distiller is a modern marketing and media consultancy made up of a tight group of veteran subject matter experts who bring their diverse backgrounds to the worlds of commerce, politics and personal branding. For deeper or more complex engagements, we have an extended network of strategic partners that can be added to the team on an as needed basis.
Brand perception and personal reputation has never been easier to build or destroy. Media has fragmented. There are more levers, but to move them takes a greater understanding of the ethos and pathos of people. Empathy is the essence of influence. Everything we do starts with seeking to understand before we seek to influence.
We thrive on complex problems, upstream challenges, unpopular positions, tough audiences and moonshot projects. We are campaign orchestrators and media integrators. We think holistically and offer the following services specifically:
DISTILLER is about making a difference in the world by making a difference for our clients. We're interested in what moves people, moves markets, and changes outcomes. If that sounds like someone you are, someone you want to work with or for, drop us a line, call or text.
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